The name change reflects Royalton¡¯s strength and recognition. (Photo Credit: Blue Diamond Resorts)
Blue Diamond Resorts has changed its name to Royalton Hotels & Resorts due to the success and awareness of its Royal-branded resorts, the company said.
¡°This is more than a name change. It is a strategic alignment of our brand portfolio that highlights the strength and recognition of Royalton,¡± said Royalton Hotels & Resorts President Jordi Pelfort.
¡°As part of the brand realignment, the adults-only brand formerly known as Hideaway at Royalton will now be referred to as Royalton Hideaway, A Resort Within a Resort,¡± the company said. ¡°Planet Hollywood Hotels & Resorts will also evolve to become Planet Hollywood Hotels & Resorts by Royalton, reinforcing the connection between its all-ages cinematic concept and the strength of the Royalton name.¡±
The company¡¯s portfolio also includes Royalton Luxury Resorts, Royalton CHIC Resorts, Royalton Vessence Resorts, Mystique by Royalton and Grand Lido Negril.
¡°With every brand now part of the Royalton family, our identity has never been more unified or more powerful,¡± Pelfort said.
¡°Royalton is no longer just a brand. It is a household name that guests remember and trust. As we celebrate 15 years of excellence, this evolution marks a defining moment in our history.¡±
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
